We like to sleep well at night but that takes uncommon transparency.
US2U is our transparency oath.
US2U not only ensures there are no deep, dark secrets, it ensures that you are getting the best price & service possible.
Read on to see why US2U matters so much...
When there are multiple layers between you and the farmer, it's easy for information to get lost in translation, misunderstood, mixed up, omitted, twisted, etc. Just like the telephone game. And the meat guy behind the counter doesn't have the farmer's phone number to get a straight answer. Buying direct provides a very transparent, real relationship, and the truth straight from the horses mouth. We'd even love to have you come visit the ranch! Sharing a connection with the land with which your food comes from is a special experience.
Shopping from home clearly saves you time. But buying direct also saves you money? Yep. The grocery system is an easy way for a company to grow rapidly... so why aren't we in the grocery stores? Because grocery stores can't add their markup to our product and not have it be extremely expensive. We don't fit in the grocery store model very well, much the same as other brands you may be familiar with that only sell direct. We don't fit well in the typical, main stream model but we see that as a good thing.
Shopping from your desk, clicking "buy" from your kitchen counter, and having your food delivered to your door seems lazy and wasteful. It isn't! It's smart. Believe it or not, the shipping world is now so advanced that having things delivered to your door actually causes far less environmental impact than all of us driving around town, rounding up what we need.
Not sold? Consider this perspective...
Delivery companies are carpooling your's and all your neighbor's groceries, clothing, household supplies, etc., with a single trip around the block.
Not in a creepy way but in a helpful way. We’re a family company and believe that relationships are most important. We want to serve you, encourage you, fight with you, pray for you, and make this earth a better place with you. We want to know those we serve.
We don’t want to leave your food, or your experience in someone else’s hands.We're striving for excellence + a ray of warm sunshine in your day. Our goal is always 10 star reviews but they'll only let us go to 5 ;)
The main stream often means average. Average in modern agriculture means little risk and little reward. Average also means fitting into someone else's box. Being rogue takes courage because in the world of business, everything wants to eat you or steal your lunch. Going it alone is scary. There's no safety net, no crop insurance, no subsidies, no bailouts.
We own 100% of the responsibility.
Freedom to raise animals how nature intended. Freedom to produce products to the highest standard possible without having to fit inside someone else’s “price-point-box”. Feedom to serve you directly. Freedom to shoulder the risk and provide the best quality possible at the very best price.
